Simon Sinek’s Start With Why TEDx talk is the most watched TED talk of all time.
Leaders and organizations around the world tell us it’s been both useful and perplexing: some know exactly what their purpose is; others aren’t so clear and feel they should be. Since the talk went viral, we’ve included it in work with thousands of leaders as we support them and their teams to articulate and align behind a central mission or their Why.
The client engagement outlined in this case study helped us see that there are numerous ways leaders and organizations derive and express their Why. We call this unique framework Streams of Purpose™.